An Easy and Free Traffic Application that Provides Commuters In
Major U.S. Cities with Traffic Escape Routes

SEATTLE — July 19, 2007 — TrafficGauge, the company that launched the first “mobile traffic map” in the U.S., announces it has created and is making available for consumers the first traffic map for the Apple iPhone. TrafficGauge has taken its consumer-tested traffic information and made it accessible for free for those lucky individuals who are sporting an iPhone.

All of TrafficGauge's products including this latest one for the iPhone, give back wasted time by helping drivers pinpoint slowdowns and pick quicker routes on congested freeways in many U.S. cities. A TrafficGauge map is amazingly simple yet provides very reliable traffic flow information displayed on a fixed grid map of an individual city's freeway system. The information is frequently updated and provides an accurate, real-time snapshot of current traffic conditions. To access the iPhone application, go to www.trafficgauge.com/tgforcell/iPhone.asp or click “Cell Phone” at www.trafficgauge.com

Ryan Peterson, CEO and founder commented, “The iPhone presents itself as the perfect platform for getting traffic information while on the go. Both Apple and TrafficGauge have been on the forefront of user interface design and content delivery and now the two come together. Thus, I'm extremely excited about the synergy of our application and the iPhone.”

The iPhone application is the latest addition to TrafficGauge's expanding line of fee and free services designed to help drivers navigate the country's increasingly congested freeways and roadways. The company's product line-up also includes the TrafficGauge hand-held device as well as free download services including TrafficGauge for Cell Phone, TrafficGauge for PC and the TrafficGauge Widget Suite.

TrafficGauge's initial and best-selling product is its dedicated traffic map handheld device. Like Apple's iPod dedicated music player, the TrafficGauge handheld does one thing really well, displays traffic on the go where and when it's needed the most. The handheld is available in Los Angeles, San Francisco and Seattle. The success of the handheld product has put TrafficGauge, Inc. in the lead of traffic information delivery and related applications.

About TrafficGauge
TrafficGauge^®, Inc. is dedicated to easing traffic problems in major cities around the world. It does this by empowering people with real-time traffic information, allowing them to make better decisions for their commute. Its primary product is the TrafficGauge^® Mobile Traffic Map “the first real-time mobile traffic map”, which first launched in Seattle where the company is headquartered. TrafficGauge's always on, traffic map gives drivers an overview of freeway grids and pinpoints traffic slowdowns. Data for TrafficGauge is sourced from department of transportation wire loop sensors embedded in freeways. Founded in 2001, privately-held TrafficGauge has launched practical time-saving TrafficGauge Mobile Traffic Map Handheld for Seattle, Los Angeles/Orange County, the San Francisco Bay Area and Singapore, with more cities to follow. Additionally, the company offers a free download of its service with TrafficGauge for PC, TrafficGauge for Cell Phone and other applications. Both services show real-time traffic information for most major U.S. cities. For additional information about TrafficGauge, its products, and cities served visit www.trafficgauge.com.